Remember that selling or increasing your conversion rates is not the final goal; those are just the first steps of building a long-lasting and productive relationship with your customers. A post-purchase email is really about showing gratitude to customers, and there are many ways to do that.

Checkout out my other email campaigns for WooCommerce.

Types of Post-Purchase Email

#1 Thank-You Email

#2 Order Confirmation Email

#3 Shipping Confirmation Email

#4 Review Request Email

Review request emails are exactly what they sound like: they’re meant to collect your customer’s review. Reviews are the best way to gather insight and gain feedback, not just about your products, but also your customer service. Not to mention you can use them on your site to persuade other customers to make a purchase.

#5 Product Recommendations or Cross-Selling Emails

#6 Discount to Re-Order Email

As you can see, the post-purchase email campaign has a few moving parts, but they all fit together to achieve one purpose: more success for your business.

How to Create a Post-Purchase Email Campaign

Now it is time to create the post-purchase email funnel. I will be using the plugin Autonami from Buildwoofunnels.

Let’s take a look at the finished post-purchase funnel.

We will be starting with a trigger. When someone creates an order and the status is completed then this funnel will start.

The 2 transactional emails order confirmation and shipping confirmation are sent from WooCommerce. So those 2 emails are not included in this funnel, otherwise, your customer would get those emails twice.

In this example, I will be sending out 4 emails with time delays.

Step 1 install the plugin

After you have downloaded the plugin go to Plugins and upload the Autonami plugin. After the upload process has finished go ahead and activate the plugin.

Step 2 Creating your post purchase funnel

Go to WooFunnels > Automations and click on Add New

Step 3 Creating the trigger

We start with creating a trigger for this email funnel. This is the post-purchase funnel so it need to trigger when someone made a purchase.

We will be using the following settings for this trigger.

1. Give your email funnel a name.
2. Set to WooCommerce.
3. Set the event of this automation to Order Created.
4. Select the order status to Completed.

Step 4 Creating the first email (thank you email)

1. Email subject line
2. Body copy of your email
3. Use merg tags to personalize your email
4. You can use this field to send a test email
5. Set a delay for your email.

Step 5 Creating the other emails

It’s the same process as the first email. A few things to keep in mind

Cross sells
You can use merge tags in your body copy too include your cross-sells from WooCommerce.

Coupon codes
You can use merge tags in your body copy too include unique coupon codes.

Delays
I will be using the following delays for my emails:

• Thank you email: 1 day after purchase
• Review request email: 3 days after purchase
• Product cross-sell email: 7 days after purchase
• Promotion email: 14 days after purchase