Did you know that 75% of people abandon their carts online? That’s 3 out of 4 people who add something to their online shopping carts and then leave without making the purchase.

That’s bad news for your eCommerce store. But the good news is there’s something you can do to turn things around: get at least 10% of these customers to come back and make a purchase, without lifting a finger. How? With a cart abandonment email campaign.

Today we will be taking a look at how you can create a cart abandonment email campaign, which will help you get customers back. After all, cart abandonment emails have a 45% open rate, while eCommerce emails only have a 15% open rate!

Checkout out my other email campaigns for WooCommerce.

What Is a Cart Abandonment Email?

The Basics of Cart Abandonment Email Campaign

For a cart abandonment email campaign, it’s recommended you set up and send 3 emails. One email an hour after cart abandonment, the second email 24 hours after cart abandonment, and the third email 48 hours after cart abandonment.

The first email

The second email

The third email

As you can see, cart abandonment email campaigns are not complicated! There are many available tools to help you set them up and you have a lot to gain.

How to Create a Cart Abandonment Email Campaign

Now it is time to create the cart abandonment email funnel. I will be using the plugin Autonami from Buildwoofunnels.

First, let’s take a look at the finished funnel. We will be starting with a trigger and then send out the first reminder email. After the first email, we are going to create an evergreen coupon code and place that in our second email (24 hours after the first). If the cart is still not recovered we are going to send out the last reminder email (48 hours).

Step 1 install the plugin

After you have downloaded the plugin go to Plugins and upload the Autonami plugin. After the upload process has finished go ahead and activate the plugin.

Step 2 Enable cart tracking

Go to WooFunnels > Automations > Settings and enable Cart Tracking

Step 3 create the cart abandonment funnel

Go to WooFunnels > Automations and click on Add New

Step 3 Creating the trigger

We start with creating a trigger for this email funnel. This is the cart abandonment funnel so it need to trigger when someone placed something in the cart but did not finished the check out process.

We will be using the following settings for this trigger.

1. Give your email funnel a name.
2. Choose cart abandonment from the dropdown

Step 4 Creating the first reminder email

1. Email subject line
2. Body copy of your email
3. Use merg tags to personalize your email
4. You can use this field to send a test email
5. Set a delay for your email.

Step 5 Creating the evergreen coupon code

1. Click on Add Action and choose Create Coupon from the dropdown menu.
2. Select your coupon (you have to create one first in WooCommerce).
3. With the merge tags you can personalize the coupon. I use MISSYOU and then the first name.
4. Here you can set an expire time for your coupon.

Step 5 Creating the other 2 emails

It’s the same process as the first email. A few things to keep in mind

Time delays
I will be using the following delays for my emails:

• The first email should be send out 30 minutes to one hour of cart abandonment.
• The second email should be send out in 24 hours of cart abandonment.
• The third email should be send out 48 hours of cart abandonment.

Coupon code
You can place the coupon code in your body email using merg tags.